The Most Accurate Customer Insights You’ll Ever Get
Want to grow revenue, fix leaks, or position your brand better?
We dig into your customer’s mind to give you the clearest answers — using deep psychology-driven research, not AI guesses or generic surveys.
How We Turn Insights
Into Action
Because research should lead to results, not reports.
Action-first insights
Every insight is tagged by urgency, effort, and ROI—so you know what to act on first.
Minimum input, maximum return
We prioritize quick wins that need the least investment, time, or team bandwidth.
Impact in days, not month
Our insights are designed to start showing results within days of implementation.
Guided decision-making
We don’t just hand over insights—we help you decide what to do with them.
Profit-driven research
The goal is not learning; it’s growth. Our findings are designed to move metrics.
We ARE industry-agnostic
Without compromising the expertise needed to truly understand your customers.
TANUSHKA YADAV
Founder - What Customer Thinks
Hi, I’m Tanushka — Founder of What Customer Thinks.
I started my journey selling books on the streets of Delhi, and eventually made it to the Incubation Cell at IIM Bangalore.
While working with a unicorn startup in India, I uncovered a game-changing customer insight that reduced their cost per lead from ₹8000 to just ₹500. That moment made me realize the power of understanding what customers really think.
Since then, I’ve dedicated myself to building frameworks that decode customer behavior more deeply than any research firm out there. I’ve worked ground-up with Pan-India food brands, political parties, and global tech companies — with a 100% success rate in converting customer insights into business intelligence.
We're on a mission to uncover customer truth and fuel your growth.
From Mumbai to Milan, our insights travel far.
We're proud to partner with forward-thinking brands across India, the US, UK, Italy, Southeast Asia, and the Middle East. Our deep understanding of customer behavior is shaping strategies across continents. Wherever your customers are, we understand what they think.
FREQUENTLY ASKED QUESTIONS
How does WCT identify low conversion causes?
At WCT, we uncover the root causes of low conversions using customer psychology research and qualitative insights, going beyond traditional analytics to understand your customers' true needs.
How does WCT solve pain points and target the right audience?
Through custom market research, including customer profiling, behavioral analysis, and on-ground research, What Customer Thinks identifies your customers' frustrations, unmet needs, and the most profitable segments for your business.
What does WCT do as a customer insights agency?
WCT specializes in gathering deep customer insights through behavioral and psychological research, enabling businesses to make customer-centric, data-driven decisions to improve products, services, and strategies.
Why is customer psychology important for growth?
At WCT, we believe understanding how and why customers think, decide, and purchase helps you create marketing and sales strategies that resonate deeply, leading to increased engagement, loyalty, and conversions.
How does WCT help achieve product-market fit?
What Customer Thinks evaluates customer feedback, purchase behaviors, and retention to assess whether your product meets your target market’s needs, ensuring your product is on the path to achieving product-market fit.
Which businesses benefit from WCT’s services?
WCT helps businesses across retail, tech, healthcare, and manufacturing sectors, particularly those struggling with sales, marketing ROI, or product adoption, by providing tailored customer insights and solutions.
How can WCT refine my marketing strategy?
What Customer Thinks provides actionable insights into your target audience, helping you craft more effective messaging, choose the right marketing channels, and optimize customer engagement to drive conversions and loyalty.
Does WCT conduct on-ground research?
Yes, WCT creates custom research solutions for each business problem, including on-ground research to collect firsthand insights. This ensures we provide practical, real-world solutions that are directly applicable to your challenges.
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